Privacy Policy
How we collect, use and protect your personal information when you visit boostupamz.com or get in touch.
Last updated: 28 August 2026
This privacy policy explains how Boost Up Amz collects, uses, and protects the personal information you provide when you visit https://boostupamz.com/ or contact us.
We are committed to protecting your privacy and handling your data openly and transparently, in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
1. Who we are
The data controller responsible for your personal information is:
- Company: SHAYANTRADERSCO LTD
- Trading as: Boost Up Amz
- Registered address: 99 Clements Road, Yardley, United Kingdom, B25 8TZ
- Company number: 13266288
- Contact email: outreach@boostupamz.com
2. What information we collect
We collect the following personal information:
Information you give us directly (via our contact form or email sign-up):
- Your name
- Your email address
- Your phone number
- Your company or brand name
- Any other details you include in your message or enquiry
Information we collect automatically (via analytics and cookies):
- Your IP address
- Browser type and device information
- Pages you visit and how you interact with our site
- Referral source (how you found us)
- Approximate location (derived from your IP address)
We do not collect payment or financial information through this website.
3. How we use your information and our lawful basis
Under UK GDPR, we must have a valid lawful basis for using your data. We rely on the following:
| What we do | Why | Lawful basis |
|---|---|---|
| Respond to your enquiry or contact form submission | To answer your questions and discuss working together | Legitimate interests / steps prior to a contract |
| Send you marketing emails or newsletters (if you opt in) | To share relevant updates and offers | Consent |
| Analyse website traffic and improve our site | To understand what’s useful and fix problems | Consent (for non-essential cookies) |
| Keep records and meet legal obligations | Accounting, tax, and compliance | Legal obligation |
You can withdraw your consent to marketing or analytics at any time (see Your rights below).
4. Cookies and analytics
Our website uses cookies and similar technologies. Cookies are small text files stored on your device that help the site function and let us understand how visitors use it.
We use:
- Essential cookies: needed for the website to work. These don’t require your consent.
- Analytics cookies: for example, Google Analytics, which help us measure traffic and improve the site. We set these only with your consent.
When you first visit our site, you’ll see a cookie banner allowing you to accept or reject non-essential cookies. You can change your preferences at any time via your cookie settings link or through your browser settings.
5. Who we share your information with
We do not sell your personal information. We may share it with trusted third parties who help us run our business, including:
- Email/CRM provider: to manage enquiries and email marketing
- Analytics provider: to understand website usage
- Website host: to operate the site and process form submissions
These providers only process your data on our instructions and are bound by their own data protection obligations. We may also disclose information where required by law.
6. International data transfers
Some of the providers listed above may store or process data outside the UK (for example, in the United States). Where this happens, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or an adequacy decision so your data receives an equivalent level of protection.
7. How long we keep your data
We keep your personal information only as long as necessary:
- Enquiries that don’t become clients: 12–24 months, then deleted
- Marketing sign-ups: until you unsubscribe or ask us to remove you
- Analytics data: in line with our analytics provider’s retention settings
- Records we’re legally required to keep: for the period required by law, e.g. financial records for 6 years
8. Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Rectify inaccurate or incomplete data
- Erase your data (“right to be forgotten”)
- Restrict or object to how we process your data
- Data portability: receive your data in a portable format
- Withdraw consent at any time (e.g. unsubscribe from emails)
To exercise any of these rights, email us at outreach@boostupamz.com. We’ll respond within one month.
If you’re unhappy with how we’ve handled your data, you have the right to complain to the Information Commissioner’s Office (ICO):
- Website: ico.org.uk
- Helpline: 0303 123 1113
We’d appreciate the chance to address your concerns first, so please do contact us before approaching the ICO.
9. How we protect your data
We take appropriate technical and organisational measures to keep your information secure and prevent unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
10. Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page with a revised “Last updated” date. We encourage you to review it periodically.
11. Contact us
If you have any questions about this privacy policy or how we handle your data, please contact us:
- Email: outreach@boostupamz.com
- Post: 99 Clements Road, Yardley, United Kingdom, B25 8TZ